Franchise Agreement and Competition Law: A Guide for Franchisees

Franchising has become increasingly popular in recent years and has become a major avenue for entrepreneurs to start and grow their businesses. As a franchisee, you have the opportunity to utilize an established and successful business model without the hassle of starting from scratch. However, it is important to be aware of the legal considerations that come with entering into a franchise agreement. One of these considerations is competition law, which is a set of regulations that aims to prevent anti-competitive behavior in the market. In this article, we will discuss franchise agreement and competition law and how it affects franchisees.

What is a Franchise Agreement?

A franchise agreement is a legal document between a franchisor (the owner of the franchise system) and a franchisee (individual or business owner). It outlines the terms and conditions under which the franchisee can operate the franchise business. These terms and conditions usually include the use of the franchisor`s trademarks, trade secrets, and operating procedures. The franchisor provides the franchisee with training, ongoing support, and access to a network of other franchisees.

What is Competition Law?

Competition law, also known as antitrust law, is a set of regulations that aim to promote fair competition in the market. The law is designed to prevent businesses from engaging in anti-competitive behavior that may harm consumers or other businesses. Competition law encourages businesses to compete on merit and innovation rather than on price-fixing, market sharing, or other means of limiting competition.

Franchise Agreement and Competition Law

When entering into a franchise agreement, franchisees need to be aware of competition law and its implications on their business. Under competition law, a franchisor cannot impose restrictions on a franchisee that would prevent them from competing with other businesses in the same market. This means that any non-compete clauses in the franchise agreement must be reasonable and necessary to protect the franchisor`s legitimate business interests.

For example, if a franchisor operates a fast-food restaurant franchise, they may include a non-compete clause in the franchise agreement that prohibits the franchisee from opening a similar business in the same location or within a certain distance. This clause is reasonable and necessary to protect the franchisor`s brand and reputation. However, a non-compete clause that prevents a franchisee from opening any business in the same industry, regardless of location or distance, may be considered anti-competitive and therefore, illegal.

Another aspect of competition law that affects franchise agreements is the prohibition of price-fixing. Franchisors cannot set prices for their franchisees or require them to sell products at a particular price. Franchisees are free to set their own prices based on market conditions and their own business strategies.


Franchise agreements can bring a lot of benefits to both franchisors and franchisees. However, it is important for franchisees to be aware of the legal considerations that come with entering into a franchise agreement. Competition law is one of these considerations, and franchisees must ensure that their franchise agreements comply with the law. Franchisees should seek legal advice before signing any franchise agreement to ensure that their rights are protected.